beyond the swatch

branding – senior showcase

This project focuses on branding an exhibition showcasing 22 colors with unexpected cultural and historical impact. The campaign is built around two goals: communicating academic insight and encouraging creative exploration. Exhibition displays and advertising materials, including billboards, posters, and digital banners, invite viewers to see color as a tool for storytelling. The project uses illustration and thoughtful design to bring history to life in a bold, engaging way.